SEARCH & SHOPPING ADS
Search and Shopping ad campaigns are popular for businesses wanting to sell their products and services online, or drive shoppers to their physical store.
Google’s pay-per-click (PPC) marketing program is a real time auction whereby advertisers choose key words associated with their products/services and bid on those words to get them to the top of the search engine results pages for maximum exposure.
Shopping ads include your product description, price and photos to display in front of shoppers when they are actively looking to purchase.
Search and shopping ad campaigns are the most cost effective way to boost revenue.
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Target your ad budget to the exact location of your target market.
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You only pay for your ads when potential customers click on them.
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High visibility for your brand when your ad campaigns begin.
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You know exactly how much you have spent on which ads, the results achieved and ROI (return on investment)
Digital advertising is moving at a fast pace being driven by Meta (Facebook and Instagram), Google, LinkedIn and many other platforms offering a range of digital advertising options. The advertising evolution isn't just about what the ads look like or where they appear, but also the ways they're built, sold, and measured.
Call us on 1300 85 26 85 to discuss how we can help you drive online sales or email us here.
SOCIAL MEDIA ADS
Business owners often hesitate to invest in digital ads because they view them as a complex expense rather than a growth engine. In reality, digital ads solve the limitations of traditional marketing. The summary below explains it best.
Traditional Advertising Social Media Advertising
Audience Targeting Broad, generic, unverified groups Hyper-specifc by demographics, interest and behaviour
Budget Control High upfront costs with fixed Flexible budgets starting at just contract terms a few dollars per day
Performance Tracking Guesses based on circulation or Real-time data on clicks, views foot traffic and purchases
Ad Flexibility Locked in once printed or Instantly editable if a headline
broadcasted or image fails
We invite you to call and discuss how we can assist your business prepare and implement a social media campaign to boost your brand awareness or generate leads. Call 1300 85 26 85 or email here.
REMARKETING ADS
Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion.
Remarketing is an important part of digital marketing because the customer journey takes time. Most shoppers don’t discover a new brand, choose some of its products, and complete their purchase all in the same session. Many potential customers will take time to consider a brand or product, by browsing elsewhere online or by reading customer reviews, before they make their decision.
For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing. Using the email addresses provided by customers in their account, you can remarket by sending emails reminding them about those products, helping prevent cart abandonment.
If you're experiencing audiences changing their mind about continuing to interact with your brand and you would like help, please call 1300 85 26 85 or email us here.