Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of people via email. It is a way for businesses to communicate with their customers, promote their products or services, and build customer loyalty. Email marketing can be used to send personalised messages, track customer engagement, and measure the effectiveness of marketing campaigns. It is a cost-effective and efficient way to reach a large audience and drive sales.

​

To launch your first email marketing campaign, you'll need a database that includes as a minimum, email addresses of people you want to send your message to. This could be all of your existing customers, a segment of existing customers, or people who have signed up for your newsletter from your website.

​

The next step is the design of your marketing email. You can create this from scratch or adopt an existing template that needs to be tailored for your business. 

​

The third step is an offer with a call to action to achieve your objective. This may be registrations for a product launch webinar or perhaps sales of selected products during a particular month.

​

If you're thinking about email marketing to boost your brand, generate sales leads or introduce a newsletter, we would love to be involved. Call us on 1300 85 26 85 or email us here.